Paguoda. Find the invisible enemy.
Lithuanian Children's Cancer Association Paguoda.
The challenge – remind people that we are a community that can help others, especially children with cancer.
The solution – we decided to give the social campaign a clear goal: to fundraise for a modern new cancer diagnostic device.
The result – a 1.2 per cent mission – finding an invisible enemy in the context of Covid-19 has acquired a global context. After all, nothing is more important than knowing how to protect one another, help, and maintain strong emotional connections. Together, we can defeat this invisible enemy and save children’s lives.
Creative team: Jolanta Creative – concept, Julius Gerdvila – art direction, graphic design, illustrations, Jovita Jarutienė – social media.