Step top. The style of my life.

Be attractive and sexy

A shoe brand that always strives to be attractive and sexy.

The challenge – create a sexy brand image for three markets: Lithuania, Latvia and Estonia.

The solution – create a mood and highlight the products – shoes. We embarked on a search for sexuality, discovering fairy tales, subtle games of light and body, expressions of character, and harmonies of colour. 

The result – the visibility of the campaign was incredible, and the advertisement is still remembered today.  We succeeded because we created what we wanted.

Creative team: Jolanta Creative – creative, Julius Gerdvila – art director, graphic designer, Paulius Mazūras and Rudolfas Levulis – pvz.lt – photographers, model – Image Group Modelling Agency.

Creative concept, art direction, graphic design, photography.

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