Step top. The style of my life.
Be attractive and sexy
A shoe brand that always strives to be attractive and sexy.
The challenge – create a sexy brand image for three markets: Lithuania, Latvia and Estonia.
The solution – create a mood and highlight the products – shoes. We embarked on a search for sexuality, discovering fairy tales, subtle games of light and body, expressions of character, and harmonies of colour.
The result – the visibility of the campaign was incredible, and the advertisement is still remembered today. We succeeded because we created what we wanted.
Creative team: Jolanta Creative – creative, Julius Gerdvila – art director, graphic designer, Paulius Mazūras and Rudolfas Levulis – pvz.lt – photographers, model – Image Group Modelling Agency.
Creative concept, art direction, graphic design, photography.