#Listen to your Heart.
Booklet for a cardiovascular disease prevention programme.
The challenge – encourage men and women over a certain age to participate in a programme for the prevention of cardiovascular disease.
The solution – a useful and attractive booklet with text accents and informative illustrations. People are reluctant to go to the doctor’s, so it was important to think about how to encourage them to do so. We decided to briefly tell people about TV presenter, journalist Giedrius Drukteinis’s experience with heart disease, which had been widely publicised.
The result – people like stories more than teaching when it comes to protecting their health. It’s more inspiring :)
Creative team: Jolanta Creative – concept, Julius Gerdvila – graphic design, illustrations.