Cinema boutique Pasaka. It’s better to see it in the Cinema Under the Stars.
The freedom to create
Image campaign for evening film screenings at the Pasaka boutique cinema.
The challenge – invite people to attend Cinema Under the Stars, which offers outdoor film screenings in the evening.
The solution – communicate the message that evening film screenings are a meaningful way to spend time. They are a lot more fun than watching TV at home or just sleeping. Therefore, we created the slogan “It’s better to see it under the stars”, allowing the viewers to finish the thought and make their own conclusions. Meanwhile, the illustrations created and the small dose of humour encourage us to re-evaluate our everyday feelings.
The result – a widely visible outdoor advertising campaign and publication in Lürzer’s Archive, the advertising industry bi-monthly.
Creative team: Jolanta Creative – concept and slogan, Julius Gerdvila – art director, illustrator, graphic designer.