The fraze. Own your story
The challenge – find a new, interesting and intriguing name amid an infinite number of amazing brands.
The solution – reveal the brand perspective and inspire clothing design ideas; spread the magic of the brand and inspire designers.
The result – a new name and brand: the fraze. As always, creativity leads to unexpected things. The fraze inspired the idea of creating phrases – short one-sentence stories that would find a place in clothing details. That’s how the slogan “Own your story” came about. We love adventures that reveal an unexpected brand perspective.
Creative team: Jolanta Creative – concept, Julius Gerdvila – art direction, graphic design.